New Year, New You…and maybe a content refresh too?

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Why Your Website Copy Deserves a 2025 Update

85% of SMEs (that’s small to medium-sized enterprises) have a website—super!—BUT only 11% of businesses fully embrace digital strategies to enhance their online presence.

Having a website with rich, up-to-date information (and don’t forget those all-important contact details!) helps leave consumers with the impression that your business is trustworthy and legitimate.

How often should you update your website copy?

Your business constantly evolves to adapt to a changing world. To attract new customers, your copy (that’s the words) should evolve too. It should communicate your brand’s personality and key messages effectively. Updating your website copy regularly is important, but how often is enough? Well, that depends on many factors.

Ideally, you’d have an ongoing maintenance plan for your website. However, we all understand the many pressures of running a business. While you should aim to post blog content a couple of times each quarter, write.copy.click. recommends conducting a solid review of your website copy at least once a year. This ensures your website stays relevant to your audience and delivers the clicks you’re after.

What should you update?

Reviewing your website content is all about keeping it fresh, user-friendly, and relevant. It’s also a great way to show visitors that your business is alive and kicking. Here are a few ideas to help you identify areas that might need a little sprucing up:

• Stay on top of keyword trends
  The keywords people use to search for products and services change over time. Research current keywords and incorporate them into your posts and pages to boost visibility.

• Adapt to a changing landscape
  Your customers' needs may have evolved, your competitors may have pivoted, and industry trends are constantly shifting. Your content should reflect these changes to stay relevant.

• Share your success stories
  Good news stories about your business help build a personal connection with your audience. Keeping customers engaged with your journey fosters loyalty and interest.

• Enhance functionality and readability
  Updating content formats, improving readability, and tidying up broken links are all essential steps to maintaining a healthy, user-friendly website.

• Highlight customer testimonials
  Share new testimonials to showcase your success stories. Prospective customers love reading about positive experiences, which helps build confidence in your brand.
  

Have you covered the basics for searchability?

Did you know that 62% of consumers will disregard a business if they can’t find it online?

That’s a striking statistic, isn’t it? Your online presence absolutely matters. Let’s dive into some other key SME stats to get a clearer picture of the digital landscape:

• Local SEO is critical
  Nearly 46% of all searches are location-based. Businesses that fail to implement basic local SEO strategies risk missing out on ranking for almost half of all Google searches.

• Online information drives foot traffic
  70% of consumers visit a store because of information they found online. Whether it’s an ad, a review, or a marketing campaign, consumers are discovering new local businesses through digital channels.

• Email marketing is an untapped resource
  Shockingly, only 29% of SMEs have implemented an email marketing strategy to engage with existing and prospective customers. Email remains one of the most effective tools for marketing products and services.

• Social proof builds trust
  Just 13% of SMEs provide testimonials or any form of social proof. This is a missed opportunity to establish trust and credibility with potential customers.

• Social media engagement matters
  Only 25% of SMEs actively engage on social media platforms, leaving a significant gap in their ability to connect with a wider audience and build brand awareness.

It’s clear that SMEs have incredible opportunities to enhance their online presence. Where does your business stand?

Why are these opportunities missed?

It often comes down to time—or rather, the lack of it. As an SME owner, you’ve got so much to juggle to keep your business running. Generating online content might not be something you can prioritise—or even want to!

Sometimes, it’s hard to know where to start. There’s a lot to consider: SEO, generating leads, writing blogs, or setting up a direct response marketing campaign.

That’s where the experts come in!

write.copy.click. Is here to help you create a plan and create compelling copy to help your online presence shine. Get in touch by Friday, 7 February 2025 to take advantage of a special introductory offer and SAVE 25% on your next website copy refresh!
T’s&C’s apply.