Spotlight Your Career: How a Dynamite Press Release Can Launch Your Creative Career
Photo by Scarlett Alt on Unsplash
What’s the point of a press release?
Hi there, creatives! Let’s talk about something that might not be top of mind when you’re busy making magic—press releases. Sure, they sound a bit corporate, but trust me, they’re a powerful tool for getting your work noticed.
So, what’s the deal? A press release is your golden ticket to tell the world what you’re up to. Whether it’s a new album, a gallery opening, a festival gig, or even launching your teaching practice, a press release gets your news out there. Think of it as a little megaphone 📣 —shouting your wins to journos, bloggers, and anyone who can amplify your story.
Where Does It Go?
Your press release isn’t just for traditional media (though they’re still a good idea). These days, it can land in online mags, local newsletters, arts blogs, or even community radio. You send it to media contacts, arts orgs, venues, and anyone who loves sharing creative news.
Who Writes It?
If you’re handy with words, you can have a crack at it yourself. But if writing’s not your thing, hiring a copywriter or PR professional is a solid investment. They know how to tell your story in a way that will grab attention.
What’s In It?
A press release includes:
Headline to hook in the read
Cover the classic who, what, where, when, why, and how basics
Snappy bio about you or your group
Quotes from reviews or a quote for you, the artist, to give it a personal touch
High-quality images and links to videos
Social links
How Do You Get Started?
Too easy! Start with the basics—what’s your big news? Why is it exciting? Jot it down like you’re telling a mate. Remember to include your contact info—make it easy for people to reach you.
So, whether you’re a muso, a painter, dancer, entertainer or a teaching artist, don’t underestimate the power of a press release. It’s your ticket to getting noticed. Give it a go or hit up a pro writer, and let the world know what you’re up to!
Need help? Contact write.copy.click. to take the next step. Let’s click online.