What are the must-have building blocks for your business website?
Photo by Susan Holt Simpson on Unsplash
Creating or upgrading a business website can feel like a big task, but with the right planning and team, it’s an exciting opportunity to elevate your online presence. Whether you’re starting from scratch or looking to refresh, here’s a comprehensive guide to get you started.
What are the basics every business website needs?
A strong business website needs Clear Navigation to guide visitors easily through intuitive menus while avoiding clutter. It should also feature Mobile-Friendly Design– always test your website on different devices to ensure it looks great and functions smoothly across them all. Fast Load Times are essential to keep visitors engaged. Use this handy speed test to gain in PageSpeed to check your website’s performance and troubleshoot issues. A Secure Connection (signified by an SSL certificate and "HTTPS" in your URL) encrypts data and builds trust while boosting SEO. Finally, strategically placed Call-to-Actions (CTAs), using clear and action-oriented language, encourage users to take key actions like contacting you or subscribing to your newsletter.
What should the essential pages include?
The Home Page acts as your virtual shopfront. It should welcome visitors with clear headline, introduction, and CTA. On the About Us page shares your story and values to connect with your audience. The Services/Products page should provide detailed descriptions and highlight the benefits. A well-structured FAQ saves time by addressing common queries. Use the Contact Page to provide multiple ways for visitors to reach you, such as a form, email, or phone. Hot tip, the Footer Section is a great place for links, legal disclaimers, and your contact information, ensuring users always have access to key details.
Additional pages like a Portfolio to showcase creative work, a Blog to boost SEO and establish authority, and Testimonials to highlight customer feedback can greatly enhance your website’s effectiveness and credibility.
To Blog or Not to Blog?
A blog is a great way to share industry insights, tips, and company updates. It boosts your website’s search engine ranking and helps establish your brand as an authority. However, consistency is key—a neglected blog can look unprofessional. If you’re strapped for time, a professional copywriter can help you to create quality content regularly.
What is Alt Text and Why Does It Matter?
Alt text describes images on your site. It’s essential for accessibility, helping visually impaired users navigate your site. Plus, it’s great for SEO, as search engines index alt text to understand your content better.
Here’s how a copywriter can help you build your dream website.
Building a website can be simple with the right team and a clear plan. A skilled copywriter is essential to craft compelling, SEO-friendly content tailored to your audience. They can simplify technical jargon into clear, relatable terms. From headlines to FAQs, they’ll ensure your messaging is clear, engaging, and delivers results.
Need help? Reach out to write.copy.click. to make your website copy do the hard work for you.